Server-side page speeds

Faster Pages

Migrate auctions from your page to our server - speeding up page load times.

Server Side Header Bidding

Higher eCPMs

More demand partners means more bidders, driving up eCPMs.

Transparent and independent

Stay in Control

ServerBid lets you keep your pre-existing demand partner relationships.

ServerBid Publisher enables header bidding publishers to hook into new exchanges server-side, driving up CPMs without slowing down pages.

ServerBid does server-to-server header bidding

More bidders = more revenue

Accessing new exchanges, including niche networks and international demand, drives up CPMs.

ServerBid does server-side header bidding
ServerBid connects to PreBid.js
More revenue and faster pages

Built on PreBid.js

Just connect PreBid.js to ServerBid — no complicated integrations (or, ping our endpoint directly for DIY wrappers).

ServerBid does server-to-server header bidding

Total transparency

ServerBid is the only server-side header bidder with no demand, so you don't have to worry about us secretly manipulating traffic (we even offer auction raw logs).

Speed + Simplicity

Instead of multiple JavaScript codes, you can now access new partners via one server-side header bidding adapter.

ServerBid does server-to-server header bidding
ServerBid does server-to-server header bidding
Faster Page Loads

Send one bid request from your page instead of multiple.

ServerBid does server-to-server header bidding
ServerBid does server-to-server header bidding
ServerBid does server-to-server header bidding
More Partners

Serverbid then sends the server-side request to all exchanges and returns the highest bidder.

Server-side header bidding
Server-side header bidding
ServerBid does server-to-server header bidding
Your Relationships

You get to own the relationships with the demand partners.

Faster Page Loads

Send one bid request from your page instead of multiple.

More Partners

Serverbid then sends the request to all exchanges and returns the highest bidder.

Your Relationships

You get to own the relationships with the demand partners.

Some of Our Partners


  • Index
  • Pubmatic
  • Sovrn
  • AOL
  • AppNexus

Questions?


Who are your partners?

We’re integrated with nine exchanges, and you can connect any partner using generic OpenRTB. We are adding in multiple new demand partners every month.

Do you have your own proprietary demand (advertisers)?

Nope! Our focus is on maximizing revenue and page speeds for publishers, and catering to advertisers can be a conflict of interest. It also means we have no reason to ever manipulate server-to-server auctions to prioritize our demand.

Do I or Adzerk manage the exchange relationship?

You do, so you can maintain your same relationships/payment arrangements even when working through ServerBid. If you don't already work with our partners, we'll introduce you.

Are you doing user syncing?

We have a cookie syncing script that syncs each partner's IDs into a shared user database.

Do you replace my other header bidding partners?

Nope. With ServerBid, one code gives you access to mutliple new partners - or lets you switch certain current partners to the server. But you can still keep other partners in your wrapper.

Who is Adzerk?

Adzerk, the parent company to ServerBid, provides APIs for building a server-side ad server. Adzerk acts as the backend infrastructure to many successful ad platforms, such as Reddit’s, Imgur’s, and Wattpad’s.

Learn how server-side header bidding can increase your ad revenue