ServerBid Releases New Bidder Management UI

New ServerBid UI Released ServerBid is proud to announce our new Bidder Management UI for easy campaign management. The UI enables ServerBid clients to manage their own partners and campaigns...

ServerBid Releases Two New Ways to Access Its Unified Auction

Today ServerBid is releasing two new ways to access its unified auction. Before, to access ServerBid’s server-side auction across 16 demand partners, publishers had to be using a Prebid.js wrapper....

ServerBid introduces SmartSync for better match rates

The biggest pushback brands have toward server-side header bidding is the low user matching rates as compared to client-side, which can be as high as 95%+. It’s not uncommon for...

February Header Bidding Industry Index Results

What’s the HBIX? The Header Bidding Industry Index tracks header bidding adoption - as well as what vendors publishers are using - across the most-trafficked US sites. It follows the...

More Publishers Are Using a Hybrid Header Bidding Approach

Originally published by Ross Benes for eMarketer here. Publishers are increasingly using a mixed approach to sell their ad inventory programmatically. Over the past six months, the number of US...

Hybrid Header Bidding is the Future

There’s an ongoing debate about the merits of client-side vs server-side header bidding (see here and here), but this binary view often obscures the fact that it isn’t either-or. Indeed,...

January Header Bidding Industry Index Results

What’s the HBIX? The Header Bidding Industry Index tracks header bidding adoption - as well as what vendors publishers are using - across the most-trafficked US sites. It follows the...

December Header Bidding Industry Index Results

What’s the HBIX? The Header Bidding Industry Index tracks header bidding adoption - as well as what vendors publishers are using - across the most-trafficked US sites. It follows the...

November Header Bidding Industry Index Results

What’s the HBIX? The Header Bidding Industry Index tracks header bidding adoption - as well as what vendors publishers are using - across the most-trafficked US sites. It follows the...

Uh-oh, Google, Amazon is dominating server-to-server bidding

Originally published by Ross Benes in Digiday here. Header bidding grew out of publishers’ desire to break the stranglehold Google has on programmatic advertising. Now, Google rival Amazon has established...

October Header Bidding Industry Index Results

What’s the HBIX? The Header Bidding Industry Index tracks header bidding adoption - as well as what vendors publishers are using - across the most-trafficked US sites. It follows the...

AppNexus And Index Exchange Are The Header Bidding Leaders

Originally published by Sarah Sluis in AdExchanger here. AppNexus and Index Exchange have the broadest adoption of their adapters and wrappers, according to the first-ever Header Bidding Index – a...

September Header Bidding Industry Index Results

What’s the HBIX? The Header Bidding Industry Index tracks header bidding adoption - as well as what vendors publishers are using - across the most-trafficked US sites. It follows the...

ServerBid Launches ServerBid Enterprise

The Scoop ServerBid today announced the launch of a new product, ServerBid Enterprise, a header-bidding-as-a-service solution that lets exchanges, networks, and DSPs offer a header bidding adapter without having to...