December Header Bidding Industry Index Results

What’s the HBIX? The Header Bidding Industry Index tracks header bidding adoption - as well as what vendors publishers are using - across the most-trafficked US sites. It follows the...

November Header Bidding Industry Index Results

What’s the HBIX? The Header Bidding Industry Index tracks header bidding adoption - as well as what vendors publishers are using - across the most-trafficked US sites. It follows the...

Uh-oh, Google, Amazon is dominating server-to-server bidding

Originally published by Ross Benes in Digiday here. Header bidding grew out of publishers’ desire to break the stranglehold Google has on programmatic advertising. Now, Google rival Amazon has established...

October Header Bidding Industry Index Results

What’s the HBIX? The Header Bidding Industry Index tracks header bidding adoption - as well as what vendors publishers are using - across the most-trafficked US sites. It follows the...

AppNexus And Index Exchange Are The Header Bidding Leaders

Originally published by Sarah Sluis in AdExchanger here. AppNexus and Index Exchange have the broadest adoption of their adapters and wrappers, according to the first-ever Header Bidding Index – a...

September Header Bidding Industry Index Results

What’s the HBIX? The Header Bidding Industry Index tracks header bidding adoption - as well as what vendors publishers are using - across the most-trafficked US sites. It follows the...

ServerBid Launches ServerBid Enterprise

The Scoop ServerBid today announced the launch of a new product, ServerBid Enterprise, a header-bidding-as-a-service solution that lets exchanges, networks, and DSPs offer a header bidding adapter without having to...